Social networking as an advertising tool in Russia and abroad /Y. A. Ageeva, I. V. Kondratyeva, Z. S. Zavyalova [et.al.]

Электронный ресурс
Другой Автор
Ageeva, Y. A.
Zavyalova, Z. S.
Giniyatova, E. V.
Zavyalova, M. P.
Deakin, Ann K.
Lokotosh, Y. V.
Kondratyeva, I. V.
Источник
SHS Web of Conferences 2016 Vol. 28. P. 01003 (1-4)
Аннотация
This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.
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Предмет
статьи в журналах
Резюме
This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.